Karndean Commercial appoint Willoughby Public Relations
Karndean, the world’s leading supplier of commercial design flooring, has appointed award winning consultancy Willoughby PR to handle its public relations activity.
The Birmingham based firm has already hit the ground running after a competitive four-way pitch resulted in a same day decision from Karndean’s commercial marketing team.
Working closely with the client, WPR has been tasked with building the Karndean brand name in the competitive commercial flooring sector, through communication with target audiences including architects, designers, specifiers and flooring contractors.
Deputy Managing Director of Willoughby PR, Jo McCarthy said: “With years of experience of working with the trade press read by Karndean’s key audiences, we will deliver a results driven campaign this year.
“Our focus is on profile raising and brand building by positioning the client’s senior team and technical people as leading experts within their field. We’re keen to take PR online too and as part of our remit will also be supporting Karndean’s digital and SEO strategies for 2010 and beyond.”
Celebrating its 18th Birthday this year, Willoughby PR has been named hottest PR agency in the Midlands by its competitors and was awarded Midlands Consultancy of the Year for the second year running by industry trade magazine, The Drum.
