Big Cat & Amp Entertainment Create New European Consultancy
Big Cat Group and AMP Entertainment have joined forces to launch a new European live entertainment consultancy, Big Cat Europe. The new entity will have operations in Barcelona, Birmingham, London and Paris and will be delivering projects across Europe.
The pan-European consultancy will offer services including booking and marketing services for a broad range of international touring exhibitions and family shows. The new firm will offer complete tour support drawing on the operational and marketing capacities of Big Cat and utilising the extended international reach of AMP.
The company recently handled the negotiation and set-up of the European premiere of “Star Trek: The Exploration” exhibition at the Museum of Arts and Science in Valencia, Spain. The exhibition opened on 22nd July and will run until February 2011.
Established in 2000, Big Cat Group is a full-service agency incorporating PR, marketing, events and creative design functions. AMP’s working relationship with Big Cat has grown through collaborations on the UK debuts of the exhibitions “Bodies Revealed” in October 2009 and “CSI: The Experience” in March 2010. In addition to carrying out the communications and marketing plans, Big Cat handled the setup logistics and on-site management of both exhibitions.
As part of the deal AMP France and AMP Spain will become Big Cat France and Big Cat Spain. The businesses will continue to offer their core sports, entertainment and experiential marketing services, and will also be expanding their service offer to include creative design, advertising, public relations and event management in France and Spain.
Both AMP and Big Cat see important synergies to be reaped from this merging of forces. Mike Molloy, Founder of AMP now named Managing Director of Big Cat Europe said: “We are looking forward to announcing new clients and projects in the coming months. I will be working with Nick Morgan, CEO of Big Cat Group, to integrate the teams of the two companies to make these new projects a reality.”
Nick Morgan added: “Big Cat Europe will fill a specific niche in the European market that links major international content developers with promoters and venues. The new business will fully utilise the skills and resources of Big Cat and AMP which offer a range of complimentary services.”
