We recommend that you upgrade to a modern browser.

Don’t miss “The Analyst”

Posted by Katy Cowan in News on Monday 12th December 2011. Tagged with Media, Marketing, Brighton.

Scientists at the University of Brighton are using TV-style contests as a new tool to teach university students. Teams of student contestants are set tasks in a similar way Sir Alan Sugar challenges candidates in BBC’s The Apprentice.

Pharmaceutical and Chemical Sciences BSc(Hons) and Pharmacy MPharm students taking part in “The Analyst” are filmed from the start of their tasks in the laboratory through to marketing-style presentations and finally the boardroom where they are judged and winners are announced. The footage is posted on Youtube and on university websites.

The idea is the brainchild of Dr Bhavik Patel, lecturer at the university’s School of Pharmacy and Biomolecular Sciences. He said: “The main purpose is to teach and learn, and also to expose students to what they will be doing when they are employed.

“The method is proving extremely effective. Students are putting theory into practical applications and then thinking of ways to market their results and finally making presentations – all in a competitive environment.

“It seems to be going down well with the students - the feedback has been very positive.”

Dr Patel is planning a sponsored grand finale with students working on an analytical challenge over five days. In one contest already posted on Youtube http://tinyurl.com/dxxfb8h Dr Patel teamed up with Phenomenex, a global leader in research and the manufacture of advanced technologies for the separation sciences.

With tense Apprentice-style background music, Dr Patel is seen setting the challenge in a typically Sir Alan Sugar robust style, even telling the students at one point to “get on with it”.

Scenes show students working and being interviewed and these are interspersed with comments and criticism of performances, again reminiscent of The Apprentice. The teams then make their pitches to a panel before the winners are announced.

Dr Patel is interviewed giving the reasons for the panel’s choice and students are asked for their comments, which included “because of the competitive aspect of it, we all worked really hard”, “it was brilliant, such a good day”, and “I learned that presentation skills were just as important as the science, if not more so”.

Dr Patel said: “This is an innovative teaching tool which is proving highly successful – we hope to use in our two new chemistry courses which we are starting in 2012.”

He added: “This idea is working well and the students seem to like it. All are winners as far as learning is concerned – and no one gets fired.”


_Similar Posts

_Students to share festival wit...

22nd Feb 2012 ⁄ North West ⁄ Three Edge Hill University students will be sharing the limelight with BAFTA award winner John Hurt after making the shortlist in an international film festival. Media, Film and Television Production ...

_Former ITV anchor Llewela Bail...

22nd Feb 2012 ⁄ West Midlands ⁄ Broadcasting expert Llewela Bailey has joined Birmingham-based Prominent Media and Communications to head up its media training service. Llewela, one of the most familiar faces on regional television,...

_Durham marketing students get ...

21st Feb 2012 ⁄ North East ⁄ Durham Business School has joined forces with The Chartered Institute of Marketing to add an exciting element to its marketing masters courses, providing students with a valuable boost on the career l...


blog comments powered by Disqus