Digital agency always on call with website launch
One of Scotland’s fastest growing digital marketing companies has cemented its expertise in web design and development, with the completion of its most significant project to date.
JustCall, who provide cheap international phone calls from UK landlines and mobiles, enlisted the expertise of QueryClick, in order to help improve its current website making it easier for visitors to use.
Not only that, the communications company also wanted a website which would allow for better conversions from Google search engine results, both paid and organic.
QueryClick had already worked on a similar project for JustCall’s sister company FirstNumber, which resulted in increased conversions and improved usability, so the web experts were the number one choice when it came to investing in the second site.
After an in depth consultation, strategy, design and build period, QueryClick created a website which exceeded the initial brief, resulting in a cleaner and slicker website which has initially received excellent feedback from the client and site visitors who have found it easy and enjoyable to use.
Alex Cowles, lead designer and development specialist at QueryClick said: “JustCall came to us with a fairly wide remit to improve their website both in terms of design and performance - and our final design does exactly that and more.
“For any business no matter how big or small, your website is one of your most important marketing tools and that is why it is vital for businesses to ensure they have a website which reflects their own brand and showcases their products or services effectively.
“Not only that, with more and more businesses realising the value of online promotion and heading online, competition to get in front of relevant customers and clients, has never been fiercer. This means that we now need to look beyond design and ensure that websites are fully optimised in order to take advantage of search engine traffic.
“Forward thinking companies such as JustCall are seeking out alternative agencies who are better placed to deal with all aspects of the website process, including both search marketing and traditional design and build."
The re-design of the JustCall website consisted of a number of elements the most significant of which being the improvement of the existing drop down menu, making it more prominent and usable, allowing visitors to more easily navigate to relevant countries.
One of the key issues with the existing site was an overload of information on each page and QueryClick addressed this by introducing tabbed browsing, breaking the information up into smaller more manageable chunks.
As well as changes to the design and layout QueryClick also looked at the website’s performance, making incremental changes to the sites layout and functionality in order to attract greater conversion rates of visitors into customers.
They also introduced a Content Managed System (CMS) which allows JustCall to update certain site areas with ease, as well as introducing a news page to improve visibility in search engine searches.
Andy Steele, a spokesperson at JustCall said: “We are very pleased with the re-design and build of the JustCall website. QueryClick understood our requirements and have delivered what was asked of them and more.
“The initial response from our customers is that the site is easier to navigate and the design is much cleaner looking and more appealing.”
QueryClick is well established as a search marketing expert, helping businesses improve their performance through Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) and have now added another string to their bow in the form of a web design specialist.
They have so far completed a range of web design projects for UK and international clients across a range of sectors – including the re design of their own website earlier last year – and have several larger design projects in the pipeline for 2012.
QueryClick is a full service search marketing agency, providing expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO). Clients include a range of blue chip and multi national companies across Europe, including Mint Hotel.
More information about QueryClick and the services they offer can be found here. JustCall’s website can be viewed at www.justcall.co.uk.
