Opinion
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Zen and the Art of Creative Maintenance
Sun Tzu's 'The Art Of War' has been used by boardroom generals, and Machiavelli's 'The Prince' has frequently been adopted by scheming middle managers, but which classic war/political treatise should the jobbing freelance or small creative company turn to for inspiration? Well, I'd like to nominate the 'Tao Te Ching', and the shy, retiring, meek lifestyle of Taoism, aka 'The Way', a pragmatic ...
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Going to a soirée
A design event soirée can sometimes be pretty hellish. Arriving at the venue... do I look alright? Is my hair OK? Entering with bated breath. A quick glance around, I head straight for the complimentary bar. Prosecco in hand I turn to face the room. And there it is before me. A gathering of the great and the good, the old and the young, the weird and wacky, the suave and sophisticated, the stylis...
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Is the CV still relevant to creative agencies?
Over the last few years, like many creative businesses I’m sure, we’ve experienced unprecedented levels of unsolicited CV approaches; both from candidates direct and speculative recruiters. Irrespective of the standard of the actual CV, rarely does this approach make you rethink your business strategy; never have I thought “I’ve got a CV here for an accounts clerk…shall we get one…mayb...
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Voluntary arts are more than amateur
When Myra Menzies' husband died suddenly two years ago, she needed something to help fill the huge gap he left behind. Joining her local floral art group not only gave Myra a new hobby to occupy her time but brought with it many new friends, a new skill (which made her much in demand with friends and family) and a new way of looking at life too. Like the rest of her group, which meets monthly t...
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Why don't people make time to learn?
I have this friend. She's in business like me, and every time we catch up via Skype, email or Twitter she always asks my advice on something, usually regarding social media or marketing. You see, I'm quite digitally-savvy. I also know my stuff when it comes to getting out there on the web and making a name for myself. She doesn't. In fact - she's clueless. And we're not talking hugely complicated ...
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Why money isn't the main motivation anymore
I'm in the process of reading Scott Goodson's 'How to Build a Brand and Change the World by Sparking Cultural Movements' and it's interesting reading, particularly as its entire theme is about 'movements' and how shared passions, interests and beliefs rise in culture throughout the globe, often by volunteers keen to make a difference. One of the points it m...
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Step away from the desk: perspectives on what working hard means for the creative entrepreneur
Working hard. What does that mean? If, like me, you’ve ever worked in a corporate environment you may well have been conditioned into believing that working hard means arriving in the office early, sitting at your desk and getting lots of “stuff” done. Arriving late is frowned upon and staying late the norm. Since I started my own business my outlook on what working hard really means...
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To grow or not to grow? That is the question
When I first went freelance, many moons ago, I enjoyed the relative freedom of working from home, choosing my own hours and building up a nice range of local clients. Like many of you out there, I've had my fair share of busy periods and have always made hay while the sun shines. But just recently, the hay hasn't stopped growing and the sun has been endless. I've actually become too busy and...
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5 reasons why a proof reader should be an essential part of your business
I once worked with a colleague that scoffed at the importance of proofreading. She was my senior and had enjoyed a good education which led her to believe she didn't make mistakes. The turning point came when she was about to send an email to the whole of the U.K. company's staff ensuring we "were all singing from the same hymen sheet". Luckily, I noticed the error over her shoulder; she not on...
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Is there a positive side to Internships?
There has been a fair amount of negative press about creative internships over the last few years, and in some cases this has been completed justified regarding working conditions and lack of pay, so I wanted to focus on finding the positive aspects of internships, and if they can still be a great experience, and a vital stepping-stone to getting ahead in the creative industries. As a designer ...









