Film Records is producing a new reality TV series that will tackle a number of live social briefs. Britain's best advertising executives will fight it out to win real life accounts. Among the clients will be charities, CSR and government campaigns to change bad habits and behaviour.
Eve Kay, the executive producer said: "We’re looking for imaginative and bold solutions to perennial social problems; increasing the uptake in organ donation, getting bankers to donate bonuses to charity, getting teenage girls to do sport, encouraging people to become foster parents, getting people from ethnic minorities to join the police; and stopping middle class middle aged people from binge drinking."
To take part, advertising creatives and executives are being asked to contact Eve by email or on 0207 428 3126. It is hoped a full series will go into production in the Autumn 2010, if the pilot is accepted by one of the major channels.
