In its first commission for Bath’s Holburne Museum,Cheltenham and Bath-based creative marketing agency Utopia produced a series of new designs for the recent launch of the museum's public appeal for its multi-million pound development project.
Branded as The Challenge, the Holburne's public appeal was launched last month by artist Sir Peter Blake. Since March 2009, the Grade One eighteenth century building situated at the end of Bath's famous Pulteney Street, has been undergoing restoration and a spectacular modern extension added. Now, in the months before opening in May 2011, the Holburne is asking their local community to take part in final fundraising events to reach its £11 million target.
Utopia’s brief was to design a versatile and colourful logo, reflecting all aspects of the Challenge. The distinctive green banners, blades and flags now on display in the city, with their bright, abstract figures in dynamic poses, reflect the wide variety of people taking part and the continuing energy of the campaign.
Utopia’s Creative Director Justin Parry and Account Directors Tamsin Treverton Jones and Owen McNeir worked closely with the Holburne’s Marnie Whiting and Katie Jenkins to produce the Challenge designs.
www.utopiacommunications.co.uk
