Marketing communications agency Brahm, and its sister brand Swamp, have launched the all new rebrand today!
Brass is about digitally-centred integrated marketing - an amalgamation of the traditional and digital marketing skills.
Digital will now sit at the centre of the business, as core to a truly integrated offer that also retains the strengths in the other marketing channels that Brahm has built over the past 27 years.
To reflect the new approach, the agency has created a new unifying brand. Brass, the largest independent communications agency outside London, will create an environment where insight, creativity and technology can be better applied across all marketing channels, opening up new possibilities for its clients.
John Morgan, chief executive at Brass, said: “We wanted to create a brand that retained echoes of Brahm and Swamp, and that was strong, clear and straightforward. Brass is all that. There is also a nice irony in being an agency that’s at the forefront of where marketing communication is going and having a really down-to-earth name.
“All our experience tells us that in this rapidly changing marketing environment, where there is more and more complexity, clients increasingly want someone who offers clarity. We think.
“We’re in a very different marketing world to the one Brahm was in when it started out. The internet and mobile technology have changed the way we behave, purchase and interact. Digital is at the heart of most consumers’ lives, and so it has to be at the heart of most brands’ marketing strategies.”
The senior digital team at Brass was boosted recently by the appointment of Mark Kelly, one of the top digital strategists in the North. He joined the firm from McCann Erickson as Digital Solutions Director and will work across the teams to develop innovative digital campaigns.
Check out the gorgeous website and introduction to the company at the website here.
