Studio One's The Style Glossy Launches in the UK
Building on its successful performance in the US, The Style Glossy has debuted in the United Kingdom. Recognised as the personal style resource for women, the award-winning online programme will create content tailored specifically to the region’s interests.
Produced by Studio One Networks World Service, the programme delivers high-quality, must-have content that is available to partnering websites at no cost. The programme is already in partnership with, and carried by, Life In Images, BoBelle and Hair Trader websites.
The four main content areas of The Style Glossy, updated weekly, feature articles concerning beauty, hair care and styling, fashion and new trends. The programme offers high user interactivity via polls, quizzes, Tips of the Day and videos on how to re-create celebrity hairstyles. Readers can also voice their own opinions, choose between contestants in the Battle of the Beauties tool, and engage with first-hand expert advice in the blog section.
The managing editor of the programme is Michelle Margherita, a freelance beauty writer, who covers beauty for mirror.co.uk and is a contributor to Elle UK. She has written for magazines from Cosmopolitan to Glamour, as well as industry hair magazines.
Peter Sikowitz, Senior Vice President of Content and Programming at Studio One Networks, said, “We've put together an expert team of writers, editors and style professionals to produce The Style Glossy. It’s our pleasure to share this programme’s insider secrets, up-to-the-minute information and fun, interactive features with women in the UK”.
Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. The company has amassed a loyal base of sponsors and programmes, including P&G (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 197 million viewers globally through 500 syndication partners in 14 languages.
