Manchester based PR agency Souter has been chosen by clothing and accessory brand, Stone Monkey, to handle its media relations and social media strategy for the next 12 months.
Specialising in quality leisure wear including hoodies, t-shirts, shirts and accessories, Stone Monkey is currently stocked in lifestyle boutiques and independent department stores in the UK.
Souter’s role is to help bring the heritage brand to masses via a consumer PR campaign, events and social media.
Agency head Sue Souter said, “Stone Monkey has a rich heritage that gives the brand credibility and a story for us to promote.
“We will be taking the brand to the mainstream, through a series of PR tactics, while remaining true to Stone Monkey’s history, which we believe is a real strength for the clothing range.”
Louise Whittland from Stone Monkey said: “We were impressed by Souter’s strategic approach, which we are confident will help us to drive both awareness and sales.”
