Ogilvyaction appoints experiential specialist
OgilvyAction, the brand activation arm of the Ogilvy Group and experts in consumer activation marketing, has appointed Bruce Gardner as head of experiential.
He began his career at Triangle Communications working on Britvic and BT in 1998, where he delivered the ISP Gold Award winning project Tango Time and Tango Megaphone. Gardner established himself as an experiential specialist in 2002 when he set up Lime, Publicis's experiential agency, with two colleagues.
He left Lime to set up independent experiential agency Sense in 2004 with the same two colleagues. As founding partner he headed up the Canon and Muller accounts and the agency won a host of honors including the MCCA Newcomer Agency Award and the ISP Gold Award.
Immediately before joining OgilvyAction he spent time in the US during 2009 combining working and travelling followed by a spell with staffing specialist Kreate as business development director
Bruce says: “The opportunity to join OgilvyAction was too big a temptation to resist – it’s a big agency with global clients and a lot of potential to develop its experiential offering. I am particularly keen to drive the opportunity with the digital team, which is going to be a key battleground for experiential agencies in the coming years.”
Gardner succeeds Ross Urquhart, who has returned to full-time further education.
OgilvyAction is the global activation services company for The Ogilvy Group. Focused on helping marketers win in The Last Mile™, OgilvyAction utilises a discipline-neutral mix of communications services that connects brands with consumers at key moments of truth. Its global network of 49 offices in 40 countries leverages deep industry expertise and proprietary Last Mile Analytics™ to drive both sales and brand equity for local and global clients.
OgilvyAction offers a wide spectrum of services including shopper & trade marketing, experiential marketing, digital activation, retail design and sports & entertainment marketing. Its client portfolio features more than 300 businesses and organisations around the world.
