Morrison Bowmore Picks Turn Key for Pan-European Campaign
Award winning integrated marketing agency, Turn Key, has been appointed by Morrison Bowmore Distillers Limited to work on the development of the 2011 Pan-European creative developments for well-known drinks brand, Midori.
Turn Key’s appointment follows successful campaigns for other high profile drinks brands including Luxardo Sambuca with Midori distributor, Cellar Trends, which led to the invitation to work with Morrison Bowmore on both the strategic and creative aspects of its Pan-European campaign.
Midori’s European Brand Manager, Catherine Rigby, said: “Midori is a sleeping giant - a fantastic brand. The world’s first choice melon liqueur and a bar essential, it was launched to great acclaim in 1978 but many consumers are still unaware of Midori’s fantastic heritage – something we hope to restore with an exciting new creative campaign in 2011.
“We were very impressed with Turn Key’s creativity and understanding of our brand and we’re excited to work with the team at Turn Key to develop a creative campaign based on intelligent strategic insight.”
Turn Key Managing Director, Nik Entwistle, added: “This is an incredible addition to our FMCG portfolio and we look forward to working closely with Morrison Bowmore on this great international brand.”
Based in Leeds but operating nationally and internationally, Turn Key has an unrivalled reputation for working with prestige marques, household and luxury brands, retailers and professional services in the UK, Europe and the US. Turn Key offers a complete range of services including brand development, digital and graphic design, image retouching, PR, ePR, event management, strategy and sponsorship.
