MCCA celebrates the industry’s Best work at annual awards

Top names from the marketing industry gathered last night to celebrate the most impressive work of last year at the MCCA’s annual Best awards. Touch DDB celebrated the most awards of the night with a total of six Best Awards for their work with the Financial Times, the IPA and Remember a Charity.

It was Saatchi and Saatchi X however who walked away with the coveted Agency of the Year, along with four other Best Awards including Best Development of Agency Talent and Best Communication Campaign featuring Sales Promotion.

Elvis’ digital billboard for Virgin Trains was one of two campaign that received four Best Awards winning Best of the Best; Best Communications Campaign featuring paid for media; Best Communication featuring digital/interactive; and Digital advertising. Touch DDB’s campaign for the Financial Times was also awarded four Best Awards Best Small Budget Communication Campaign and Best Writing.

Client of the Year went to Ronan Beirne, Global Marketing Director of Guinness whilst Newcomer agency went to Life Agency.

The MCCA Best awards are designed to recognise achievement in a variety of fields including the best communications, creative, planning and professional development. Headed up by MD Scott Knox, the MCCA acts as an extension of its members’ boards, and assists them in becoming better businesses through strong growth and best practise.

Its annual awards are hotly contested by agencies and clients across the industry - not just its membership, and this year’s client judging panel included Marc Michaels, Director of Direct and Relationship Marketing at the COI, Janet Smith, Tesco Clubcard Marketing Director, and Steve Wood, Global Marketing Manager, Malt Whiskies.

Scott Knox, the MCCA’s Managing Director commented: “Not only was it encouraging to see so many entries into the Best Awards, but it was the standard of entries that was truly inspiring. The winning work shows a great mix of uninhibited creativity across all categories – from traditional to integrated to digital and last night was a good chance for agencies and clients alike to celebrate all their hard work.”

Treacy said of the judging process: “Across all the work we saw, I think it’s fair to say it was the digital work that really made an impact. Clever strategy and the use of innovative technology in the digital campaigns really helped this year’s work stand apart. Digital’s influence was seen throughout the awards with big wins for these projects in a number of non-digital categories. .”

For more information log onto www.bestawards.co.uk.