Marketing Consultancy Hires Magnificent Seven
CleverTouch, a Joined-Up-Marketing consultancy, appoints seven new team members in June and July as client numbers reach an all time high. CleverTouch helps B2B companies to accelerate their sales pipeline using the latest digital marketing technologies and automated workflow. This means that prospects are profiled and once engaged are nurtured based on their online activities and digital body language.
The new additions have enabled CleverTouch to expand in 3 key areas; Client Nurturing and Engagement, Digital Marketing and Data Analytics.
James Smith, Head of Data Analytics, strengthens the Data Analytics team providing Business Intelligence, Prospect profiling and Segmentation skills. Nathan Windle, Marketing Automation Consultant, and Phil Crawley, Digital Marketing Consultant, join the Marketing Automation team to design and create integrated digital marketing campaigns. Chris Blaker and Devina Patel, Engagement Marketers, support the nurture process and provide clients with more predictable Sales pipeline.
Jane Allan, Senior Account Director, joins CleverTouch from digital marketing agency Mason Zimbler. With nearly 10 years marketing experience working for or with companies such as IBM, Microsoft, Quantum, Seagate and Sybase, Jane has the knowledge and insight to provide clients with best practice recommendations for accelerating the sales pipeline. The newest recruit, Eva Durham, Financial Manager, is the seventh new member of the CleverTouch team all based at the companies Alresford office.
CleverTouch have added 8 new clients in the last 2 months including Veracode, IT247, RES Software, Interactive Ideas and SANPulse and so this has driven the need to grow CleverTouch’s in-house capabilities. In addition to new client wins, several existing clients have expanded their brief with CleverTouch to include new geographical regions, theses clients include 3PAR, Trend Micro and Acronis.
Adam Sharp, MD, CleverTouch, comments: “When we founded CleverTouch we knew that building a high quality team with depth of skill and experience would be crucial to realising our vision of Joined-Up-Marketing. With these seven additions we have further broadened our capabilities in digital marketing, social media and influencer listening and monitoring, CRM and data analytics. As we win new business we continue to look for more intelligent, insightful, fun and energetic team players to join the CleverTouch team. We are still growing at a rate of over 30% quarter on quarter and so we need to recruit more people with skills in Digital Marketing, Data Analytics and B2B Marketing.
Our guiding philosophy is that many agencies have focused too much on print and creative and disparate marketing activities. Our Joined-Up-Marketing approach is all about building proven processes and predictability into the sales and marketing funnel through the use of intelligent technologies and the latest marketing practices. For example we help many of our Clients transform their passive websites to real source of marketing insight, lead generation and customer insight.”
