Ignite Support Children Orphaned by Aids at Starfish 10K Breakfast Run
Experiential marketing agency Ignite organised the Starfish Breakfast Run and Picnic on Clapham Common, London, yesterday for international development charity Starfish Greathearts Foundation.
Ignite aimed to help raise more than £10,000 for the charity, whose mission is to bring hope and opportunity to children in South Africa who have been orphaned or made vulnerable by HIV/AIDS.
Ignite is offering its services free of charge as a long-term supporter and partner of Starfish.
The agency provided assets including race markers and marshalls, water stations and an organised pre-race warm up for the route around Clapham Common, as well as an inflatable arch over the start/finish line that acted as the centrepiece to the event area where the warm-up and prize giving took place.
Gavin Salmon, UK chief executive of Starfish, says: “Last year we raised £9,540, which translates into a huge amount of support – enough to provide care for more than 200 children at a Starfish project for a year. We’re hoping to better that figure this year, and with Ignite’s generous support, it’s definitely possible.”
Fred Porro, managing director of Ignite, says: “Ignite has produced some of the world’s most talked-about brand experiences, sporting and music events, but few are for a more worthwhile cause than Starfish. It’s a pleasure to be involved and help Starfish achieve its mission of helping more children in South Africa made vulnerable by HIV/Aids.”
The Starfish Breakfast Run took place on Sunday 5 September. The race was suitable for runners of all levels. It was the third time the agency has produced the Starfish Breakfast Run, and the seventh year the event has taken place.
