IDEO & Design 21 launch 'Living Climate Change Video Challenge'
Looking to inspire new choices through positive, design-centered thinking, IDEO – a global design and innovation firm – launched the Living Climate Change initiative last fall. Its goal is to extend the dialogue beyond policy and politics and toward inspiring, human-centered scenarios that create new possibilities for business and society.
Now IDEO is partnering with DESIGN 21 – a popular online platform to promote design for the greater good – to create the Living Climate Change Video Challenge. People of all ages are asked to craft videos that envision a sustainable future as society moves along the path toward reduced carbon emissions.
“Living Climate Change is an open invitation to designers and non-designers alike to think creatively about an issue that impacts us all,” says Jennifer Leonard, IDEO designer and co-editor of Livingclimatechange.com. “Our hope is that it will stimulate the kind of dialogue that creates community, supports optimism and inspires new choices.”
According to DESIGN 21 Founder, Haruko Smith, “We are thrilled to partner with IDEO on this social design project because we both believe that smart design can solve real-world problems on a global scale.” Smith adds, “As a joint venture between Felissimo and UNESCO, DESIGN 21 is guided by the premise that education, science, technology, and culture are critical tools to disseminate knowledge, create awareness and foster dialogue. Hopefully, this discussion will motivate designers to rethink the future.”
The Living Climate Change Video Challenge calls for an original video that envisions how climate change will impact life on Earth over the next 20 to 30 years. IDEO and Design 21 are looking for new thinking and thoughtful ideas on a sustainable future and are particularly concerned with which behaviors need to change or be preserved. Interested participants must submit a video or still image/text animation of no more than two minutes, accompanied by a 400-word description. The challenge is open to individuals and teams of all ages but will be divided into two age categories: “18 and over” and “Under 18” with the permission of a parent or legal guardian. Deadline: May 25, 2010.
Entries will be reviewed by a distinguished panel of jurors including: Sir Ken Robinson, creativity and education expert; Allan Chochinov, editor in chief, Core77.com; Matt Hunter, chief design offer, Design Council; Gary Hustwit, independent filmmaker; Dr. Milton Chen, senior fellow and executive director emeritus, George Lucas Educational Foundation; Xeni Jardin, editor, Boing Boing; David Kelley, founder and chairman of IDEO and the Stanford “d.school”; Wendy E Brawer, DESIGN 21 advisory board member and founding director of Green Map System; and other experts on design and climate change from IDEO and UNESCO.
One overall winner in each age category will be awarded a grand prize of $3,000 plus a “Deep Dive” half-day workshop with IDEO. The jury will also select an honorable mention in each category to receive $500. As with all DESIGN 21 competitions, entries will be included in an online public voting poll where DESIGN 21 members will choose a “Most Popular” winner in each category.
For more information about the Living Climate Change Video Challenge, visit design21sdn.com/challenges/23. For additional information about Living Climate Change visit livingclimatechange.com.
DESIGN 21: Social Design Network is an online platform created by Felissimo and UNESCO (The United Nations Educational, Scientific and Cultural Organization) to inspire and promote design for the greater good. To date, the network includes over 25,000 members from 160 countries and more than 385 organizations from the non-profit, corporate, education and government sectors. Membership is free.
IDEO is a global design and innovation firm that uses design thinking to help organizations in the business, government, education, health and social sectors innovate and grow. IDEO employs people in more than a dozen disciplines in New York, London, Munich, Shanghai, Boston, Chicago, San Francisco and Palo Alto.
