ICE gets support from popstar Lemar for Cut Films campaign
Merseyside communications agency ICE, has been working with national anti-smoking charity The Deborah Hutton Campaign in conjunction with No Smoking Day, on some marketing & PR to help launch Cut Films an exciting, new competition which challenges young people to make a short creative film about ‘why smoking isn’t cool’.
The Cut Films competition attracted widespread interest from schools and youth clubs during a small pilot which ran last year, and is now being launched on a national platform with help from chart-topping soul singer Lemar, who is also an Ambassador for national charity No Smoking Day.
Lemar says, “What really excites me about Cut Films is that this isn’t just a bunch of adults telling you what to do. It’s about young people getting together, getting creative and getting to voice their own opinions on the issue of smoking.
“I’m not here to lecture anyone, but I do want to help make sure that other young people get the same good advice about not smoking that I was lucky enough to have when I was younger. I think Cut Films is a really great way of spreading the word that smoking isn’t cool, and I want to encourage as many people as possible to get involved!”
Best known for top ten hits such as ‘Dance (With You)’, ‘Not that Easy’ and ‘If there’s any Justice’ as well as recent collaborations with JLS, the singer is one of the UK's biggest success stories. From humble beginnings working in Natwest Bank to winning two BRIT awards, three MOBOs and multi-platinum album sales, Lemar's story is one of hard work, dedication and determination – which makes him a great role model for other young aspiring artists such as actors, script writers and film-makers.
As well as getting the message out through traditional media channels, ICE’s PR team have also been promoting the campaign virally across a range of popular social media websites such as You Tube, Twitter and Facebook, with the help of a short promo-video also featuring Lemar.
Throughout the Autumn, ICE will be continuing to work with the Deborah Hutton Campaign and No Smoking Day to raise the profile of the competition amongst young people and key stakeholders in health, education and youth work, encouraging entries from as many young people as possible.
Winners and runners up will be announced on No Smoking Day, which is Wednesday 9th March, 2011, and there’ll be a range of prizes up for grabs. The winners will also have their films premiered at a special Awards Ceremony in London later that month.
More information about Cut Films and full details about how to take part in the competition are available online at: www.cutfilms.org.
View short clip from Lemar at: Watch his supporting film here.
