To mark its forthcoming 140th anniversary, Heineken® has launched a global design challenge inviting creative types across the world to connect through social media to form design teams for a bottle of the future.
Driven through Heineken’s Facebook page, which acts as a virtual design hub, the challenge offers anyone the chance to form a creative collaboration with a stranger, by choosing to pair design concepts for Heineken’s next Limited Edition bottle. The winning duo will see their design launched in an exclusive Limited Edition pack sold around the world from December 2012 to celebrate the anniversary. Their names will also appear on the bottle.
Entry to the challenge is open until January 31st 2012 and starts with entrants downloading a design brief and toolkit, including the bottle template and Heineken assets from the Heineken Facebook tab (yourfuturebottle.com). The brief asks people to create a bottle design that symbolises how people around the world will connect in the next 140 years. Once completed, designs can be uploaded to the online gallery and to finalise entry the designer must select someone else’s concept to pair with. The virtual duo then forms a creative partnership and the two are submitted as a contender together.
An international judging panel from the world of design and culture will explore the gallery looking for a future design classic. Evan Orensten, Co-founder and Executive Editor of Cool Hunting, Mark Dytham, Co-founder ofglobal creative network, PechaKucha, and Mark van Iterson, Global Head of Design at Heineken, will shortlist three bottle designs before choosing the overall winning concept for the next Limited Edition bottle.
Mark van Iterson, Global Head of Design at Heineken, said: “Since we first launched in 1873, Heineken has continued to bring people together over social occasions so what better way to inspire the design for our future bottle than to tap into theexciting world of social connectivity. Design is the premiumness of this era. Through our Limited Edition challenge, make your bottle a showcase of this statement!”
Mark Dytham, Co-founder of PechaKucha, said: "Bottle designs are classics of our time. This is your chance to unleash your artistic flair and design a future classic that will be seen and enjoyed all around the world.”
Evan Orensten, Co-founder and Executive Editor of Cool Hunting, said: "We love the idea of two strangers collaborating on a design for a limited edition Heineken bottle, and the opportunity for the two winners to see their work and their names on bottles all around the world is a great opportunity."
For more information and full details on how to enter visit www.yourfuturebottle.com.
