Following a three-way pitch against two San Francisco based agencies, London-based creative agency Fold7 has been appointed by California’s newest destination vineyard, Ram’s Gate Winery.
Based in Sonoma in the heart of California’s wine country, Ram’s Gate offers guests a new experience with an emphasis on exceptional wine, elegant, contemporary design, flavorful, locally based cuisine and warm hospitality. Fold7 won the task to develop the brand identity that communicates the essence of Ram’s Gate’s sophisticated style and effortless cool, reflecting the passion and attention that has gone into creating the region’s most exciting wine destination.
The integrated project sees the identity rolled out across design, digital and print, including an ecommerce website - www.ramsgatewinery.com - and a full suite of marketing collateral from brochureware and stationery to menus and wine lists.
Simon Packer, Founding Partner of Fold7 said “Ram’s Gate Winery as a destination represents the perfect balance between contemporary chic and timeless elegance. Our job was to reflect this design aesthetic to give the discerning guest a sense of the calm relaxation and luxury they can expect from an escape to Ram’s Gate. As an agency, our values are very similar to that of Ram’s Gate. We share a belief and love of craft and attention to detail, which has successfully come through in the work we have delivered for the launch of this fantastic venue”.
Tanya Melillo, Marketing Director Ram’s Gate Winery said “Fold7 stood head and shoulders above the rest of the competition despite being on a different continent. Our winery represents the essence of winemaking at its best, married with elegant design, outstanding food and warm hospitality. We felt that Fold7 was the one agency who really understood how to bring all these important elements to life”.
