Conqueror Partners with Jean Francois Porchez to Launch New TypeFaces
Arjowiggins Creative Papers, the world’s leading manufacturer of eco-sustainable creative papers, has partnered with Jean Francois Porchez from Typofonderie to launch five typefaces for the Conqueror range – a premium paper brand for creative and professional communication materials.
The typefaces designed by Porchez include AW Conqueror Sans, AW Conqueror Didot, AW Conqueror Inline, AW Conqueror Slab and AW Conqueror Carved. In addition, a Chinese font is available in partnership with The Beijing Founder Electronics Company. The typefaces provide designers with fresh and innovative ways to get their own unique messages to stand out.
The new typefaces mark the rejuvenation of the Conqueror brand following several major product developments within the global range. The regeneration includes the launch of Bamboo – a revolutionary range made from bamboo and FSC certified wood pulp; new Print Excellence technology offering faster drying times and greater uniformity; plus a portfolio of new papers in different sizes and colours. The re-launch showcases the contemporary and dynamic nature of the Conqueror brand to enhance designers’ and printers’ creativity throughout the world.
A strong communication campaign based on the theme of “it’s not what you say… it’s how you say it” has been developed by advertising agency Reflex Paris. The concept emphasises the importance that the choice of paper has on crafting and delivering a specific message, and it runs throughout the entire Conqueror campaign. Arjowiggins Creative Papers invited three leading artists – Seb Lester, illustrator; Thomas Brown, photographer; and Tsang Kin-Wah, contemporary artist, to ruminate and create designs that reflect the theme.
By using the new typefaces and the latest Conqueror papers the artists have showcased the creative possibilities of the range by creating a designers’ brochure. The brochure provides a dedicated toolkit to inspire designers. When you turn the page you discover the full alphabet for each typeface, a short brief about each style, and exciting, impactful designs made from different combinations of Conqueror papers, typefaces and printing techniques.
The brochure invites designers to play with the Conqueror tools to create unique, creative effects, which they can use in their daily lives. The new typefaces are used in all Conqueror marketing materials to bring the Conqueror campaign to life – including another brochure targeted at printers, illustrated by leading designer Damien Weighill. This brochure shows how to create a lasting impression through the use of business cards, which can now be printed on 400g Conqueror paper for greater impact. All the new typefaces are available for free to download from the Conqueror website – www.conqueror.com.
Jean François Porchez said: “I am delighted to partner with Arjowiggins Creative Papers to launch new Conqueror typefaces to complement the high quality creative papers in the portfolio.
The typefaces reflect the rejuvenation of the Conqueror brand: they are elegant and classic but also innovative and exciting. Each typeface can be harmoniously mixed with any other style in the range, as they each follow the same basic structure. This empowers designers with a great deal of flexibility to create a range of distinctive visual effects. It is easy for more inexperienced designers to work with the typefaces, while accomplished designers will be attracted by the historical typographic references as each font explores and reworks a different period from the typography cannon.”
