Berghaus Appoints Code Computerlove
Outdoor clothing, footwear and equipment brand Berghaus has appointed Manchester based Code Computerlove as its digital marketing agency following a competitive tender process and a three-way pitch. Code will work closely with Berghaus’ other communications agencies and its internal marketing team, to further develop the brand’s digital marketing strategy for 2010.
Berghaus was founded in 1966 and has an unsurpassed outdoor heritage, with a sustained reputation for introducing innovative and benchmark products to the market. The company’s head office is in Sunderland, but its products are now sold in over 30 countries. Berghaus is owned by the London based Pentland Group, which has a portfolio of leading outdoor, sports and fashion brands.
Berghaus marketing director Sarah Wilson said: “Berghaus is expanding its digital marketing activity this year and the team at Code demonstrated that they have the experience, creative ability and huge enthusiasm for the brand to help us with this task. They will be a great addition to our agency roster and I look forward to working with Code to integrate their expertise and ideas into our overall marketing communications plans.”
Alex Comyn Code account director added: “I think the fact that so many of the Code team are outdoor enthusiasts, who regularly take part in mountain climbing, biking and fell running activities, undoubtedly helped to convince Berghaus that we’re the right digital partner for them.”
