Art & Graft, the creative animation and live-action studio, has brought the excitement and neon lights of a Las Vegas casino to life in two new ads for William Hill Casino, the online casino.
The studio was commissioned by advertising agency Beattie McGuinness Bungay to direct and produce two 30-second HD ads, which appear on television screens later this month.
The first ad, ‘Vegas’, positions William Hill Casino as the fun and playful casino, with Art & Graft creating a contemporary typographical take on the neon landscape synonymous with Las Vegas.
In ‘Live’, the live action and animation are combined to show how William Hill Casino is an incredibly slick and sexy casino – with a real croupier ready to deal the playing cards – as good as being at the real thing.
Mike Moloney at ART & GRAFT, said: “Beattie McGuinness Bungay were very clear from the outset that we should create a modern view of the famous Vegas strip and, through use of bespoke typography and contemporary design, we’re all really pleased with the final results.”
The ads run on national television in the UK, starting 8th December, as well as online.
