Two graphic design students from Kingston University in London have come up with a new way to hammer home the anti-drink-driving message – wine, beer and spirit bottles shaped as petrol pump nozzles.
Twenty two year old student Laura Prately said “The idea is that when someone is about to pour themselves a drink, the bottle will remind them that they might have been planning to drive later on and give them a moment to pause for thought and reflect on the consequences of their actions.
“It is a striking visual prompt that forces the consumer to think responsibly about the choices they make.”
Attached to each bottle is a message warning about the consequences of drinking and driving. The one on a vodka bottle, for example, reads: “I'm only going down the road. A large proportion of all drink drive crashes occur within three miles at the start of the journey. Don’t fuel a fatality.”
Laura from Reading, in Berkshire, worked on the idea with Agi Haines, from Streatham in south London.
“Our starting point was the warnings you see on cigarette packets,” Agi, who’s also 22, said “We wanted to create something equally powerful to warn people not to drink and drive.
“It’s something we both feel very strongly about. Even though, thankfully, neither of us have had friends or family involved in accidents resulting from drinking, it is an issue that, as students, we are very aware of.”
