Donna Ida strengthens its team with new PR & Marketing Manager
PR professional Claire Etchell joins designer denim boutique Donna Ida as PR & Marketing Manager, to drive consumer awareness and manage press campaigns for the brand.
Claire, who brings over eight years fashion experience to the brand, will report into Managing Director Kim Draper, and work on building celebrity fans and manage press campaigns for SS11 and beyond.
Claire comes from global Superbrand Mamas & Papas where she worked as Senior PR Manager for three years. During her time at Mamas & Papas, Claire focused on gaining consumer coverage for the fashion and lifestyle products which resulted in a 30% increase in coverage year on year for maternity & baby wear. Highlights included product placing with celebrities including Holly Willoughby, Tess Daly, Jessica Alba and Natalie Portman, plus winning a host of awards including Prima High Street Fashion Awards and Celebs on Sunday.
Prior to Mamas & Papas, Claire spent five years with footwear retailer Moda in Pelle working with the fashion press to establish the brand on the high street and online.
Kim Draper said, “We are really excited to welcome Claire to the team at Donna Ida. Following our successful new store opening in Guildford and forthcoming website re-launch, we are looking forward to a busy and challenging year. Claire comes to us from Mamas and Papas where she has developed a lot of key celebrity and press contacts. Claire is exceptionally organised and strategically focussed so we are really looking forward to seeing what she can achieve.”
Donna Ida opened in 2006 and now has four stores in Chelsea, Belgravia, Westfield & Guildford as well as an impressive website. Donna Ida stocks a collection of denim brands ncluding Current/Elliott, Goldsign and J Brand with a global mix of tops from Tucker, Joie and Wildfox to name but a few.
