Mobas appoints Marcomms Strategist as New Client Development Director
Cambridge-based integrated agency has assigned Vikki Kent to direct marketing and communication strategies for key accounts at Mobas.
Vikki, BA (Hons) International Marketing Management, joins Mobas with 12 years experience in marketing and communications to lead the account management team, servicing national and regional clients such as Greene King, The Restaurant Group, The Cambridge Building Society and Novartis Animal Health.
A marcomms strategist Vikki has key strengths in digital, User Centered Design, social media and fully integrated campaigns. She previously held positions as Client Relationship Director and Strategic Project Director at Ferrier Pearce Creative Group, where she developed the digital offering within the previously offline-focused agency into a key division with its own London-based office. Her extensive experience also includes work with consumer and B2B brands, including Philips Avent, Babcock International Group, Wates, Crest Nicholson, Executive Offices Group, and iQ Student Accommodation.
Says Vikki, who is now studying for her MSc in Digital Marketing Communications, “This is a fantastic new challenge, with great clients and huge potential to drive growth. I’m excited about engaging with new brands and audiences, creating on-and offline integrated campaigns for Mobas clients, with particular emphasis on digital marcomms and delivering a more strategic involvement with clients who are looking for new ideas and approaches to success”.
