Glutafin Appoints TheAgency

Glutafin, one of the leading providers of prescription-only gluten-free food products, has appointed Bath-based brand response agency, TheAgency to evolve the food brand, engage with a wider base of consumers and healthcare professionals, and promote new product launches.

Over 45 per cent of the UK is battling with food allergies and, according to Euromonitor data¹, the UK achieved the third highest global growth rate in gluten-free foods (after the US and Italy) with a value sales increase of 17 per cent amounting to £47 million.

TheAgency will work with Glutafin’s team across its product range including fresh breads, pastas, biscuits, crackers and flour mixes.

Bob Trice, group marketing director said: “We were very excited by the TheAgency’s creative and strategic approach and are looking forward to working with them on forthcoming projects.”

Saman Mansourpour, partner at TheAgency said: “To say we’re very pleased to be working with Glutafin would be a huge understatement. Our agency team has considerable experience within the food sector and a real interest in Glutafin’s specific dietary market, and how best to target people with gluten intolerance, as well as health care professionals. We’re really looking forward to evolving its brand.”